Pub in the park festival - Knutsford

For the third edition of the Pub in the Park summer tour Black Storm were welcomed with open arms to Knutsford in Cheshire, a lovely destination to continue the 2019 festival circuit.

As per, the Black Storm team left Whitley Bay early on Friday morning, excited for what the weekend would entail, fully stocked with the complete range of Black Storm beers and spirits, including Tropical and Summer Storm - easily the most popular festival beers thus far.

Despite the odd torrential rain shower, the crowds poured into the fest, equipped with ponchos, umbrellas and wellies, all keen to enjoy their weekends and get stuck into some of Black Storm beers.

For the first time ever the Black Storm team pitched up two stalls, one for Black Storm products and one for Autumn Brewing Co. products - our gluten-free range of beers and lagers.

This trial, separating the two brands was a calculated risk, which ultimately paid off as the festival goers loved the option of two different stalls. Autumn beers ALT BREW 1 and 2, proved to be high in demand, a pleasing sight prior the release of ALT BREW 3 later this month.

Last year, Black Storm took ownership of the gluten-free brewery and has offered customers who are unable to enjoy a traditional beer with an alternative option; without losing any taste.

As the curtain closed over another successful festival, the Black Storm team reflected on an action-packed weekend.

Paul Hughes, Managing Director of Black Storm summed the event as a “true festival experience in the rain, mud and sunshine, but again, another tremendously enjoyable weekend.”

The Pub in the Park tour continues at Royal Victoria in Bath on the 21st-23rd of June.


New to brew

Hey Chasers! 

Yesterday I went along to the brewing of our June 12beers12months collaboration with Tyne Bank Brewery. Being someone who knew little to nothing about the whole process I entered the building with the perception I was about to watch a factory line of machines create the collaboration beer. Much to be surprised at what a craft it truly is! 

Ryan, one of the brewers at Tyne Bank, was running back and forth between the hot liquor tank and the malt hopper beginning the first process of the entire brew. At this point I was standing with Kieran, one of our Beer Box geniuses, asking question after question about the whole process. Ask him anything and he will know, I was learning about the origin of the ingredients to why hops can change flavour profile, from what makes a good beer to why each brew can take a different amount of time. Suddenly I realised what a craft the whole process was, one wrong move and the whole brew would potentially be ruined. 

As we came to the end of the first process it was evident to me how much I underestimated the true passion that lies within the craft beer industry, and what makes our beers so good - time and effort. Next time you pick up a can educated yourself on the process of making it, and you might just appreciate it that little bit more! 

Harriet, Black Storm’s Marketing Intern


SUMMER STORM.

The highly anticipated Summer Storm - the fastest selling beer of 2018, returned into Black Storm venues last weekend, resulting in punters scrambling to get their hands on one.

Following many rumours and speculation, Summer Storm’s homecoming is a welcome addition to the Black Storm range of seasonal beers.

Some of you might have seen Fiona the Flamingo across our social media in the past few weeks and her reappearance in Storm Cellar. This hinted to storm chasers that last year’s most popular beer could be returning.

Served in can or via keg, the festival team headed for the Pub in the Park last weekend equipped with 10 crates of cans and boy did Leeds love them.

The Black Storm bars have also reaped the rewards of the new arrival as customers remarked on how the 2019 version is even more superior than the 2018 edition.

This 4% refreshing blonde beer has a sweet kick with strong flavours of cream soda, finishing with a hoppy aftertaste from first gold hops.

Go and enjoy a pint or can of Summer Storm before Fiona the Flamingo gets her beak into it all.


Pub in the Park Festival - Leeds

As the Black Storm team headed off back down the A1 to the North East, renditions of Will Young's hit song “Leave Right Now” - Sundays headline act - could not be further from the truth for Black Storm.

The weekend proved to be a huge success, crowds entered Roundhay Park from all over the North West; mancunians, scousers and yorkies all appeared keen to have fantastic time at the three-day festival.

Festival goers were overjoyed with the array of options; Weston Biltong, Noisy Nuts, Sipsmith Gin, Great British Cheese and Tom Kerridge's pop-up kitchen all relished in the relaxed atmosphere.

The Black Storm team arrived in Leeds armed with the return of the fastest selling beer of 2018 - Summer Storm. The cream soda beer offered customers a modern, eye-catching alternative for the first time on the summer festival tour.

From the get-go, the crackling mood of the punters was evident as the Black Storm beer began to fly out - with many customers returning time after time.

Black Storm’s team of three, drove the sales with knowledge and passion; managing to convert non-ale drinkers into storm chasers and receiving some great feedback. “This porter is the best porter I’ve ever had” and “I’ve never tasted anything quite like the Tropical Storm - I’ll have five” were two of the team’s favourites.

Despite the temperamental weather, the crowds flocked around the Black Storm stall who supplied hundreds of samples of all products. The exclusive Pub in the Park IPA can which was seen on #canwatch throughout the fest, proved hugely favourable.

After another thoroughly enjoyable Pub in the Park festival, filled with laughter, great customers and lots of beer; the team are back down the country this weekend for the next instalment of the Pub in the Park, as the #STORMinthepark continues in Knutsford, Cheshire on the 7th of June.